Thursday, 19 October 2017

RMIT author showcase - Associate Professor Peter Ling

As part of our showcase of RMIT authors, we are delighted to feature Associate Professor Peter Ling, Deputy Dean, International and Development in the School of Media and Communication. His scholarly interests include consumer behavior, marketing communications and creativity for publishers in the Asia-Pacific region.
Associate Professor Ling’s recent publication “Be the Innovators: How to accelerate team creativity” is a practical book for organisations to refine leadership skills through innovation. As organisation's grow in a complex environment, there is an increased need for creative employees to drive innovation.

Based on the belief that innovations change people’s lives, this book provides ideas on inspiring creative excellence and innovation through team creativity. 

Find the book in the Library-

Ling, P. (2016). Be the Innovators : How to accelerate team creativity. South Melbourne, Victoria: Oxford University Press.

Other publications by Associate Professor Ling available in RMIT University Library include:

Ling, P. (2017). Advertising in Singapore: regional hub, global model In: Global Advertising Practice in a Borderless World, Routledge, Abingdon, United Kingdom

Ling, Peter, D'Alessandro, Steven, & Winzar, Hume. (2015). Consumer behaviour in action. South Melbourne, Victoria, Australia: Oxford University Press.

View Associate Professor Ling’s staff profile for a more comprehensive biography and list of publications.